WHAT WE DID:
Website, branding and logo, public relations, content creation, video production, print and digital collateral
Earn as you learn.
When you think of apprenticeship, what comes to mind? A plumber or an electrician? Sorcerer? You may be surprised to find out that today’s apprenticeships span many industries, such as healthcare, advanced manufacturing, hospitality, construction, infrastructure and technology. What makes apprenticeship even more enticing is the ability for participants to earn money as they learn, avoid college debt and come out with additional training that increases earning potential.
The ApprenticeshipNH Program is a grant-funded effort led by the Community College System of New Hampshire to encourage more companies to offer apprenticeships in healthcare, advanced manufacturing, hospitality, construction, infrastructure and technology. We were awarded a competitive grant to create a localized brand and market the effort. In addition to a new logo, color scheme and a plethora of print materials, we produced a video showcasing the role community colleges play in developing apprenticeship programs.
Our team created a bright, energetic look that put the focus on the call to action. As a result, the brand and website garnered national recognition by Apprenticeship USA.
“If you are looking for ideas or examples for promoting and marketing apprenticeship, you will definitely want to check [New Hampshire’s new apprenticeship website, EarnLearnNH.org] out.”
– Apprenticeship USA national monthly newsletter
LIVE WEBSITE: EarnLearnNH.org