The Importance of Establishing Brand Awareness
Brand awareness is how recognizable your company is to your target audience. In the communications world, establishing or enhancing brand awareness is critical when marketing and promoting your company and/or product/service.
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What experts do to create the secret sauce in successful social media
Businesses are utilizing social media more than ever to reach and penetrate every fiber of your inner-consumer being. Here are a few tips and tricks used by professionals to help elevate social.
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Matt Cookson gets schooled, Vol. 5
Matt Cookson shares his final thoughts on his experience in the Goldman Sachs 10,000 Small Businesses program.
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A great fit: looking forward to a summer internship at Cookson Communications
Olivia Koravos shares her initial thoughts on her Cookson Communications internship opportunity and what she finds appealing about a communications agency.
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Matt Cookson gets schooled, Vol. 4
Matt Cookson discusses what he has learned about strategies that lead to small business growth.
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Matt Cookson gets schooled, Vol. 3
Matt Cookson talks about the value of small business owners communicating with peers – a takeaway from his experience with the Goldman Sachs 10kSB program.
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Matt Cookson gets schooled, Vol. 2
Cookson Communications’ CEO Matt Cookson talks about getting out of your business to get into it, getting your hands dirty and staying humble.
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Matt Cookson gets schooled, Vol. 1
Matt Cookson takes us through his experience in the Goldman Sachs 10,000 Small Businesses program. Cookson Communications was one of the 37 New Hampshire small business selected to participate in 2019.
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From childhood to cubicle
Katharine Graham tells us thoughts on her Cookson Communications internship opportunity and shares her excitement about – cubicles?
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Event planning: how to stay on track
The truth is, proper planning requires a lot of work. Here are some tips.
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