News & Blog

Matt Cookson | A Return to Storytelling

A return to storytelling

Storytelling is one of the most engaging ways to share information digitally through blogs, social media, self-publishing and even video. The really good stories get repeated and shared because they resonate with people. Proper storytelling should be a priority in your communications strategy and not an afterthought. Read more about Matt Cookson’s expertise with this… Read More »

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By Cookson Communications
September 13, 2019

The Importance of Establishing Brand Awareness

Brand awareness is how recognizable your company is to your target audience. In the communications world, establishing or enhancing brand awareness is critical when marketing and promoting your company and/or product/service.

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By A Cookson Intern
August 7, 2019

Matt Cookson gets schooled, Vol. 3

Matt Cookson talks about the value of small business owners communicating with peers – a takeaway from his experience with the Goldman Sachs 10kSB program.

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By Matt Cookson
May 10, 2019