News & Blog

The Importance of Establishing Brand Awareness

Brand awareness is how recognizable your company is to your target audience. In the communications world, establishing or enhancing brand awareness is critical when marketing and promoting your company and/or product/service.

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By A Cookson Intern
August 7, 2019
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Matt Cookson gets schooled, Vol. 3

Matt Cookson talks about the value of small business owners communicating with peers – a takeaway from his experience with the Goldman Sachs 10kSB program.

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By Matt Cookson
May 10, 2019