While many larger companies or organizations may have a dedicated marketing or public relations department or staff tasked with generating “earned media” (or news items that you don’t have to pay for) it’s possible for a small company or business to undertake a similar effort – even without having the dedicated staff to do so.Read More
News and events from CSC
Conference season is upon us. Whether you’re attending a meeting and want the world to know it, or wish to participate in a conference from the comfort of your own office (we’re not ready to venture out, either), here are a few tips for using social media to enhance the experience.
At first I thought it was as easy as what I’ve been doing on my own social accounts: find a good profile picture, write a witty status update every once in a while and post a funny pop-culture video to my wall. Easy enough. But, it turns out that’s not the case.Read More
Having someone speak on behalf of you or your organization is a huge responsibility – and one that should not be taken lightly. Here's a look at how to manage communications in business and politics, how to choose a spokesperson, and what you should do when asked for a comment.Read More
Did you notice our name change? It’s a subtle shift from Cookson Strategies Corp. to Cookson Strategic Communications (still abbreviated as CSC). It started when a friend walked by our old sign, read it, and then asked me “what the heck is Cookson Strategies?” While I could answer the question, my sign could not.Read More
By Lilly Hayward
Last summer, the Council and its administrative partner, Cookson Strategic Communications, hosted a high school student intern who lent her unique perspective to New Hampshire’s tech scene. We asked her back to experience the recent Product of the Year Award event, and enjoyed her takeaways so much that we just had to share them with you.
The New Hampshire High Tech Council’s annual Product of the Year event hosted a wide variety of technology gurus and taggers-on such as myself, all eagerly awaiting the announcement of the 10th Product of the Year winner. The event took place at the Manchester Country Club, where the five top contenders presented their companies and products to the number of voters attending the event. The five finalists certainly all offered impressive contributions to the tech sector, but unfortunately, only one could receive the prestigious title of Product of the Year. Plexxi, whose single box Plexxi Switch 2 re architects data to run at considerable speed and agility, took home the 2015 honors.Read More