The great thing about blogging is that you can write about nearly anything. There’s a category for every single topic you could possibly imagine.Read More
News and events from CSC
This past Tuesday was my first day with CSC here on Lowell St. in Manchester and so far it has been very interesting! Coming into this positon I really didn’t know what to expect as an intern in public relations.Read More
Before my internship at CSC, I was a rising junior at Ithaca College with no real experience in the communications field. On August 15, I’ll leave with skills that will prepare me for a career in communications, PR and marketing.Read More
Why it's important to think outside the gift box and circle back to those friends, family members and colleagues who mean the world to you, and be direct when you tell them what you appreciate most.Read More
I’ve always designed and created stuff. It’s my jam. But as a business owner for over 12 years I’ve also become a bit of a chameleon by looking for creative solutions to complex marketing problems. In marketing, you simply cannot stop moving or you will get hit by the proverbial bus. And as a creative thinker and doer, you’re constantly battling the stigma of “selling out.” How does one rein in all of those giant creative ideas to fit within budgets?
At Cookson, we are setting ourselves apart from other communications firms by embracing the creative strategy. It’s not a scary word, you guys, it’s actually pretty awesome. Here are a bunch of ways we are doing this.Read More
Working in marketing and communications departments for over ten years managing public relations and marketing efforts for organizations, I was a skeptic when chatter surfaced about looking into an outsource model for support. Looking back, we did leave a lot of opportunities on the table, and could have used some outside support. Now that I am that “outside support” and I’ve had an inside look into how an agency operates - I’ve worked with Cookson Strategic Communications for a little over two years - I see exactly why it makes sense and can be a smart move to hire an agency. Here’s what I learned.Read More