How Cookson is integrating creative strategy with public relations

How Cookson is integrating creative strategy with public relations

I’ve always designed and created stuff. It’s my jam. But as a business owner for over 12 years I’ve also become a bit of a chameleon by looking for creative solutions to complex marketing problems. In marketing, you simply cannot stop moving or you will get hit by the proverbial bus.  And as a creative thinker and doer, you’re constantly battling the stigma of “selling out.” How does one rein in all of those giant creative ideas to fit within budgets?

At Cookson, we are setting ourselves apart from other communications firms by embracing the creative strategy. It’s not a scary word, you guys, it’s actually pretty awesome. Here are a bunch of ways we are doing this.

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Why hiring a PR agency is a smart move

Why hiring a PR agency is a smart move

Working in marketing and communications departments for over ten years managing public relations and marketing efforts for organizations, I was a skeptic when chatter surfaced about looking into an outsource model for support. Looking back, we did leave a lot of opportunities on the table, and could have used some outside support. Now that I am that “outside support” and I’ve had an inside look into how an agency operates - I’ve worked with Cookson Strategic Communications for a little over two years -  I see exactly why it makes sense and can be a smart move to hire an agency. Here’s what I learned.

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